Product or Service Reinvention

Reimagine existing offerings to meet current and future needs.

Käytä mallia

When to use this template?

Use when mature offerings need fresh value, new segments, or modern delivery models (subscription, usage‑based, or platform).

Challenge question

How might we reinvent a product or service to better meet user needs?

Challenge brief

Why this matters: Markets shift quickly; reinvention protects revenue and opens new growth paths.

What motivates participation: Teams close to customers know where value gaps are. This challenge channels that insight into improvements.

Challenge phases

  1. Idea Collection & Co-Development (2 weeks): Participants submit ideas and refine concepts collaboratively with feedback.
  2. Evaluation (1 week): Ideas are scored against the criteria to shortlist the most promising ones.
  3. Top Idea Selection (1 week): Select winners, assign owners, and outline next steps for pilots.

Evaluation criteria

  • Customer value and differentiation
  • Revenue potential and pricing model fit
  • Feasibility (tech, ops, compliance)
  • Time to impact (pilot within 3–6 months)

Deliverables

  • Value proposition + target segment
  • Feature/service changes and delivery model
  • Business case (revenue, costs, risks)
  • Pilot scope and learning goals

Example outcomes

  • Usage‑based plan for premium features
  • Service add‑ons that increase retention

FAQ

‍What are the benefits of using our topical templates?

Our ready-made templates help you launch faster and get better outcomes. Each template includes a clear challenge question, recommended phase durations, and topic-specific evaluation criteria. You’ll save setup time, boost participation with a familiar structure, and collect higher-quality ideas from day one.

Can you modify the challenge that is created from the template?

Yes—absolutely. You can change everything phase names, phase lengths, the idea collection form, evaluation criteria, branding, timelines, and more. The template is a strong starting point; you stay fully in control.

Do participants need training before joining the challenge?

No. Participation is simple and intuitive, so people can start contributing immediately. The interface guides participants through each step.

Does the challenge manager need training?

No training required. Each template creates a <strong>100% ready</strong> challenge that you can launch immediately. Managers see phase-specific tips in the UI (what to do now and how to prepare for the next phase), and our knowledge base is available for deeper guidance.