Behavioral Change & Nudging

Encourage better habits with simple, ethical interventions.

Käytä mallia

When to use this template?

Use for energy saving, safety, health, or productivity behaviors where small prompts can drive big results.

Challenge question

How might we encourage better habits through subtle nudges?

Challenge brief

Why this matters: Behavior often blocks good outcomes; small changes at the right moment can unlock progress.

What motivates participation: People enjoy seeing quick, tangible wins. This challenge invites creativity grounded in evidence.

Challenge phases

  1. Idea Collection & Co-Development (2 weeks): Participants submit ideas and refine concepts collaboratively with feedback.
  2. Evaluation (1 week): Ideas are scored against the criteria to shortlist the most promising ones.
  3. Top Idea Selection (1 week): Select winners, assign owners, and outline next steps for pilots.

Evaluation criteria

  • Behavioral insight quality (clear bias or trigger)
  • Effect size and measurability
  • Ethical soundness and transparency
  • Ease of rollout and maintenance

Deliverables

  • Target behavior and audience
  • Proposed nudge and placement
  • Measurement plan (A/B or pre/post)
  • Safeguards and ethics review

Example outcomes

  • Opt‑out defaults for greener choices
  • Friendly reminders timed to key moments

FAQ

‍What are the benefits of using our topical templates?

Our ready-made templates help you launch faster and get better outcomes. Each template includes a clear challenge question, recommended phase durations, and topic-specific evaluation criteria. You’ll save setup time, boost participation with a familiar structure, and collect higher-quality ideas from day one.

Can you modify the challenge that is created from the template?

Yes—absolutely. You can change everything phase names, phase lengths, the idea collection form, evaluation criteria, branding, timelines, and more. The template is a strong starting point; you stay fully in control.

Do participants need training before joining the challenge?

No. Participation is simple and intuitive, so people can start contributing immediately. The interface guides participants through each step.

Does the challenge manager need training?

No training required. Each template creates a <strong>100% ready</strong> challenge that you can launch immediately. Managers see phase-specific tips in the UI (what to do now and how to prepare for the next phase), and our knowledge base is available for deeper guidance.